Introduction
The 7th edition of the Castles Run is coming up and this year has a lot to offer. Thanks to the initiative of ASD Promorun and collaboration with the City of Trieste and the Friuli-Venezia Giulia Region, the FIDAL-certified 10-kilometer road race is looking more exciting than ever. Mark the date: October 15.
New Collaborations
This edition is made even more special by the introduction of new title sponsor and technical partner Joma, a recognized brand in the sports world.
Internationality and Competitiveness
The level of the race will be raised by the presence of athletes participating in the 1st International Road Race Running Match U23, an event that serves as a prelude to the 2024 European Athletics Championships in Rome. More than 100 young athletes from over ten different foreign federations will be in attendance.
Parallel Events
Not just competition! The Castles Run also offers the Non-Competitive Ten, an event open to all, and the Family Run 8 km, designed to promote a healthy and inclusive approach to sports.
Exclusive Merchandising
All registrants will receive a signed Joma technical T-shirt embellished with the motto “Yes, We Run,” which embodies the passion and pride toward running.
Statements
“With the entry of Joma, the event gains an additional level of prestige,” said Silvia Gianardi, president of ASD Promorun. “We are excited about the partnership with an international brand like Joma and the opportunity to host world-caliber athletes.”
Charitable Initiative
The big heart of the Castles Race is also reflected in its commitment to the Burlo Garofolo Resusci Junior Foundation. Donations can be made online or at bib pickup.
How to Enroll
Race registration is already open at this link: https://www.promorun.it/corsa-dei-castelli/
Discover Joma Sport: Technical Partner of the 7th Castles Race and World Leader in Sports Material
Joma Sport is a giant in the sports equipment industry, the market leader in Spain and one of the top 10 global brands. Founded in 1965 by Fructuoso López, today Joma is a global player with presence in more than 110 countries and eight strategic subsidiaries in Mexico, Panama, Brazil, the United States, Italy, China, England and Germany.
Marketing Strategy and Sponsorships
The real driving force behind Joma’s success is its aggressive sponsorship strategy. Currently, Joma is a technical sponsor of more than 300 teams across soccer, athletics and other disciplines, facilitating entry into several national markets.
Joma in Italy
In Italy, Joma stands out as a technical sponsor of multiple major sports. These include the Italian Athletics Federation (FIDAL), the Italian Tennis and Padel Federation, and volleyball teams such as Imoco Volley and Lube Volley. On the soccer field, Joma collaborates with teams such as Atalanta B.C., Torino Calcio and Hellas Verona FC. Among the sponsored athletes, we note Marco Cecchinato in tennis and several appearances in the Internazionali d’Italia.
Italian Marathons
Joma also stars in Italy’s most prestigious marathons, such as the Acea Run Rome the Marathon, the Firenze Marathon and the Neapolis Marathon.
Program 1st International Road Race Running Match U23
For those interested, the Castles Race will also host the 1st International Road Race Running Match U23. The program includes:
- Saturday, Oct. 14: 4:30 p.m., opening ceremony and presentation of teams.
- Sunday, Oct. 15: 8:30 a.m. Meet at the shuttle bus. 10 a.m., start of the 10-kilometer race. 11:15 a.m., award ceremony for the top three U23 women and men and the top three nations.
With this article, we aim to highlight the importance of Joma as a technical partner of the 7th Castles Race, while illustrating the weight the brand has in the global and Italian sports scene.
